Project Description

Zoofest is a fringe side of the just for laughs festival, attractions thousands of Montreal tourists every year. The focus is comedy, unique talent and music. Galliard was asked to think of new ways to catch people online who are looking for things to do in the Summer, while bridging over those searching for Zoo passes. BITESIZED hired us, a company were frequently share client work with. We used BandMark to create SEO copy and a constant flow of social media buzz while running Google adwords with over 20 prime search terms as targeted as “Zoofest passes” and as random as “Fun stuff Montreal”

How did we make their brand better?

  1. Increased ROI to ticket links by 300%
  2. Social buzz was very strong in Facebook likes, shares and comments
  3. Blog traffic sent thousands of interested people to Zoofest.ca

Project Details

Client: Zoofest

Tags: BUZZ

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