Via Rail

Project Description

Our PR Manager was hired on contract by Via Rail to work in their media and crisis relations center, reporting directly to the director of communications. As part of the team responsible for maintaining the reputation of Via as a safe and effective mode of transportation, he was routinely engaged in speech writing for the CEO, engaging in effective media relations to keep the public informed as to derailments, delays, and other incidents affecting public service and the reputation of this crown corporation.

How we helped their brand

  1. Maintained profitable local & international relations with key stakeholders
  2. Sales are protected from the drop of distrustful consumers
  3. The buzz from the social media vehicles became under control

Project Details

Client: Via Rail

Tags: BUILD, BUZZ

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