Project Description

Parasuco is an iconic brand in Montreal. It has appealed to many diverse walks of life, age groups and social classes. It is one of the only brands who has sold millions of business as well as nightlife fashion. All their fashion has an edge and they wanted to bring that edge to their social media campaigns. Galliard was chosen to pilot their shopping sweepstakes, their Facebook ads and create unique design competition to hunt for new fashion design.

How we made their brand better?

  1. We harvested over 18,000 targeted emails from brand ambassadors
  2. Their e-commerce manager reported a 16% increase in direct shopping cart transactions
  3. We took their Facebook fans from 8,552 to 41k in the last few years

Project Details

Client: Parasuco


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